10 Tips for Choosing
the Best Domain Name
Choosing the right domain name for your website is crucial for your success. If you choose the wrong domain name, then it can be a hassle to switch later on without hurting your brand and search rankings.
That’s why it’s
extremely important that you choose the best domain name from the start.
When first starting
out, it can be hard to come up with catchy business name ideas with a
perfect domain name.
In this article, we’ll
share all the tools and tips you need to get domain name ideas, choose the best
domain name, and register your new domain (for free).
10 Tips for Choosing
the Best Domain Name
When starting blog, choosing a domain
name can be stressful because you don’t want to make a mistake.
To make the process easier, we have a simple
14 step framework that you can use to pick the best domain for your website.
1. Use keywords in your domain name search
2. Keep your domain name short
3. Make it easy to pronounce and spell
4. Keep it unique and brandable
5. Avoid hyphens in domain name
6. Avoid doubled letters
7. Leave room to expand
8. Research your domain name
9. Use domain generators for clever ideas
10. Act quickly before someone else takes it
Let’s
take a look at these tips one by one with more details.
1. Use Keywords in Your
Domain Name Search
Keywords play an
important role in a domain. By using keywords in your domain name, you tell the
search engines what your website is about. Together with quality content and
good user experience, keywords in your domain can help you rank higher in
Google.
It is very hard to
find a good domain with your target keywords, that’s not already taken.
You will need to be
creative and combine your keywords with other words to make your domain stand
out.
2. Keep Your Domain Name
Short
While keywords are
important, don’t go overboard with domain length. It’s better to have a domain
name that’s short and memorable.
We recommend keeping
your domain name under 15 characters. Longer domains are harder for your users
to remember.
Not to mention, users
will also be more prone to entering typos with longer domain names which can
lead to loss traffic.
That’s why it’s a good
idea to keep your domain length short.
3. Make Your Domain Name Easy
to Pronounce and Spell
You should be able to
easily share your domain name when speaking as well as writing. You never know
when you’ll be asked to share your domain name in person.
If you’re planning to
use your domain name to create a professional business email address, then it definitely
should be easy to understand and spell for any listener.
4. Keep it Unique and
Brandable
Your blog domain name
must be unique, so you can stand out in your readers’ minds. It’s smart to
research other blogs in your niche and find out what domain names they’re
using.
You don’t want to
accidentally use a trademark name or get accused of copying another blogger.
You can also choose to
pick a domain name that’s more brandable.
Brandable domain names
are unique, catchy, and memorable. For example, “Amazon.com” is a much more
brandable name than “BuyBooksOnline.com.”
5. Avoid Hyphens in Domain
Name
Never create a domain
name with hyphens. Hyphens can be a sign of spam domains which you do not want
to be associated with.
Hyphenated domains are
also prone to typos. If you choose a domain name with hyphens because the
domain you want is already taken, then your users will likely end up at your
competitor’s site if they forget to type in the hyphen.
6. Avoid Double Letters
It’s a good idea to
avoid domains with doubled letters, because it increases your chances of losing
traffic to typos. For example, a domain like Presssetup.com will be more prone
to typos, and result in lost traffic.
Avoiding doubled
letters will also make your domain easy to type and more brandable.
7. Leave Room to Expand
It’s smart to choose a
domain name that’s related to your industry / niche because it gives users some
idea of what your website is about. But you also don’t want to limit your long
term options too much.
For example, a florist
might choose a domain name like orchidblog.com, but then they may want to start
blogging about other flowers beside orchids. In that case, the domain might
prevent you from attracting readers interested in other flowers.
Properly moving your
site to a new domain can be a frustrating process, and it can cause you to
lose search rankings if you don’t do it right. That’s why it is important to
pick a flexible domain name from the start.
8. Research Your Domain Name
Before you register a
domain name, try to find out if there is already a registered business using
the same name.
You can perform
a trademark search to see if there is already a similar or exact name
already trademarked.
You can also perform a
Google search and check for the name’s availability on top social media
websites like Twitter, Facebook, Instagram, etc.
A similar or matching
name would not only cause confusion, but it could also have severe legal
implications which may cost you a lot of money.
Once you have your own
website up and running, you can learn more about how to trademark and
copyright your website name and logo.
9. Use Domain Name Generators
for Clever Ideas
Currently, there are
more than 360 Million registered domain names. This leads to many people saying
that all good domains are already taken.
Searching for
individual domain name manually can be very time consuming.
This is where domain
name generators come in. These free tools automatically search for your
defined keywords to find hundreds of clever domain name ideas.
We recommend using Nameboy, which is one of the oldest and most popular
domain name generator tool online.
You can also use WPBeginner’s free Business Name
Generator tool, or IsItWP’s domain generator to find more domain name
ideas.
10. Act Quickly Before
Someone Else Takes it
Each day thousands of new domain names are
registered from all parts of the world. If you have found a domain name that
you like, then don’t wait too long.
Domain names are like real estate. Thousands
of people are actively looking for good brandable domain names that they can
register for better rates in the future.
If you don’t act fast, then someone may go
ahead and register your domain idea.
Since domain names are relatively cheap, we
always recommend our readers to act fast. If you change your mind later, then
you can simply let it expire.


